last month, genlux hosted the gilles bensimon photographic exhibition at the sofitel hotel in los angeles, and i had the opportunity to interview gilles. i asked him what emotion or feeling he liked the most. his one-word answer was simple and, well, perfect. "desire," gilles said.

for most creative people, its our desire that drives us to take the perfect photo or to make the perfect dress or to design the perfect room or to write the perfect story. of course, we rarely, if ever, reach perfection, but it's our desire that drives us to continue to try.

conversely, it's our lack of desire that drives us away from creating. case in point. for the past year, i've hated to come to our own website. dreaded working on it. ignored it all together. it wasn't right. the fonts were never right. the kerning was off. the line-spacing bugged

so it's really exciting to finally have a great looking website. and here it is.

so, for 2014 i'd like to introduce you to the new and vastly improved, genlux website.

finally. finally. finally. we have a website with a cool interface and great typography and the best part of all—it matches up beautifully with our genlux brand aesthetic.

the best news about our excitement is: you'll be getting lots of fresh content. about fashion. about photography. about philanthropic events. and about the amazing people who cross into the genlux sphere.