Salvatore Ferragamo’s creative director, Massimiliano Giornetti, certainly has his finger on the heartbeat of the iconic brand. A ten-year veteran of the company, Giornetti began his career at Ferragamo as an assistant to the knitwear designer in menswear, and soon stepped into the role of creative director for the men’s division. In January 2010 he began designing the women’s ready-to-wear collection, and within a few months was appointed creative director of the entire Ferragamo brand. Now with the reopening of its Beverly Hills flagship boutique, lead by Giornetti, the Italian luxury fashion house unveils its impressive new retail concept by architect William Sofield, that showcases the brand’s Hollywood roots (Ferragamo was founded there 100 years ago!) –Courtney Fortune
